Marsha Anderson is the Senior Director, Global Head of the Gender Parity Collaborative at the Healthcare Businesswomen’s Association. She brings 30 years of experience in the business of healthcare in biopharmaceuticals, health insurance, and an integrated delivery network.
Marsha’s background is in sales leadership, sales operations, marketing, training, and market value and access. She achieved sales success early in her pharmaceutical sales career in Brooklyn, New York. Marsha was then promoted to positions of leadership, where she had the opportunity to coach multiple teams for sales success and professional advancement within the organization. During her time as a sales leader, she also served as the Field Diversity Team Leader, across all U.S. sales organizations. As Director of Division Operations at Pfizer, Marsha developed a summer sales internship model for college students (INROADS and Pfizer, Inc), with the support of her leadership.
Marsha’s experiences provided an opportunity for her to develop and implement a sales model (to include metrics in profitable service lines) at the Hospital Corporation of America (HCA) in the Capital Region. She then had the opportunity to develop and implement a similar model at UnitedHealthcare Community & State. This provider marketing model was implemented at all health plans across the U.S.
Marsha’s interest in the business of healthcare expanded to include managing the P&L (profit and loss) of national accounts at Aetna. As the Vice President/Market Head, she led the team leaders and their direct reports to achieving the best earnings against target, as compared to other markets.
In Marsha’s most recent sales and Market Value and Access experiences, she has also actively participated in employee resource groups (ERGs), as a co-facilitator for a panelist discussion during National Hispanic Heritage Month, participated as the DI&B Lead for Market Value & Access, and she developed and led a monthly workshop discussion for Women of Color.
Marsha is a graduate of the University of Albany (Albany, NY) with a B.S. in Business Administration, and she is also a graduate of St. John’s University with an M.B.A. in Marketing. She is currently completing a certificate program in Diversity, Equity, and Inclusion through Cornell University.
Outside of work, Marsha and her husband Tony (Antonio) have adult children (their youngest son enters his sophomore year of college in the Fall), and they will be celebrating 25 years of marriage this year. Marsha is active in her community, as she is completing her term as Vice President of a Jack and Jill of America, Incorporated chapter. She was also just recognized as the Distinguished Mother of the Year for her service to the mother members and their families. Marsha is an active member of Alpha Kappa Alpha Sorority, Incorporated. In her spare time, Marsha enjoys reading and traveling. One of her most memorable adventures was riding a camel in Morocco, and she looks forward to future unique experiences.