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<p>Building Better Business Connections (3BC) Executive Event</p>

Building Better Business Connections (3BC) Executive Event

The 2024 HBA 3BC Executive Event will take place on Thursday, 9 May from 7:30 AM – 12:00 PM ET at the New York Marriott Marquis in New York City, NY. 

Corporate Partners Should Reach Out to Their Account Managers for Registration Information.

HBA's Building Better Business Connections (3BC) program cultivates a vibrant community of executive leaders dedicated to accelerating the business impact of women leaders in the healthcare and life sciences industries. Through highly interactive events, diverse industry voices converge, fostering purposeful dialogue and tangible outcomes. This program, exclusive to HBA Corporate Partner organizations, consistently receives top ratings, positioning it among our most sought-after package offerings.

3BC is focused on transformation opportunities that help companies realize the full potential of the female talent pipeline and advance the impact and influence of that pipeline across the industry. 


The topic and focus for the event varies year to year based on current industry issues and is determined by the 3BC event chair(s) and HBA senior staff. Sessions are facilitated by industry leaders, recognized thought leaders, and/or professional subject matter experts.


3BC is chaired by senior leaders from HBA’s Corporate Partners. These are highly visible HBA leadership roles, providing significant visibility across the industry and opportunities for strategic networking.

Participant Profile

  • 30 or more unique healthcare and life sciences companies are represented 
  • 70 percent of attendees are director level and above
  • 30-40 percent of attendees are vice president level or higher

Past 3BC Topics

  • 2023 - Inspiring Change From the C-Suite Through Advocacy
  • 2022 - Driving Impact for Equity
  • 2021 - Leading With Empathy: Opening the Door to New Possibilities for an Equitable and Inclusive Workplace
  • 2020 - An Inclusive Mindset: Accelerating Equity, Innovation, and Impact
  • 2019 - Intelligent Automation, Emerging Leadership Competency Models, and Advancing Gender Parity 
  • 2018 - Optimizing the Role of Male Champions