Meet Our Speakers

Princess Castleberry is CEO of Castleberry Global, a professional speaker, author, and risk strategist. She is disrupting the leadership capacity crisis with her Live, Lead, and Build Leverage™ Framework. Today, Princess partners with corporations and associations to deliver keynote talks, workshops, and immersive experiences for leaders who want to make better decisions, stress less, and perform well under pressure. She's also the voice behind The Truth Is in the Trigger™, the bold new playbook helping leaders decode what’s driving their stress and burnout. She has a unique background of over 20 years as a corporate leader and consultant in enterprise risk management, crisis response, and wellness.

Petrina Hurtado joined the HBA in 2014 and currently holds the position of Associate Director, Data Analytics and Intelligence. Petrina oversees the reporting and maintenance of internal data systems, ensuring stakeholders have access to accurate and actionable insights. Additionally, Petrina leads research initiatives and data analysis efforts for the HBA Think Tank, providing strategic insights to advance the HBA’s mission.

Petrina earned her master’s degree in social work from the University at Buffalo with a focus on community work, research methods, and program evaluation. She received the Therese Eusanio Memorial Award for work toward social change in the area of women’s health. She has held diverse roles in both direct services and administration of nonprofits including the Erie County Coalition Against Family Violence, Haven House domestic violence shelter, and Adirondack Medical Center. Outside of work, she is an avid knitter and Buffalo Bills season ticket holder.
 

LaToya Tapscott is the Senior Director, Global Head of the HBA Think Tank and she will focus on strategic planning, governance, and the development of products and partnerships to drive the Think Tank's growth and influence. As an experienced non-profit membership association professional, she brings 15+ years of experience in driving stakeholder engagement and fostering vibrant communities across diverse sectors. 

Previously, she served as the Senior Director of Digital Health Communities at the College of Healthcare Information Management Executives (CHIME) where she engaged healthcare technology executives and successfully oversaw strategic partnerships. Prior to that she played a pivotal role at the Association of Corporate Counsel (ACC) in developing and executing impactful programs for committee members, volunteer leaders, and corporate sponsors. LaToya's journey in the association industry began at the National Association of Student Personnel Administrators (NASPA), where she gained valuable insights into association management through various roles.

LaToya is committed to giving back to her professional community through volunteer service. She currently serves on committees with organizations such as Association Women Technology Champions (AWTC), Black Association Executives (BAE), and ASAE's Healthcare Community Advisory Committee (HCAC).

LaToya resides in Maryland with her family and she holds a Bachelor of Science in Marketing from the University of MD Global Campus and is a Certified Association Executive (CAE).