Leadership Strategist | Perfectionism Researcher | Trust Catalyst | CEO of Vitale & Company
Vitale Buford Hardin is a transformational leader, nationally recognized speaker, and the visionary CEO of Vitale & Company. With a track record of revolutionizing corporate culture and individual performance, Vitale is not your typical consultant—she’s a trailblazer. She has led three groundbreaking university research studies uncovering the pervasive grip of perfectionism in today’s organizations. And guess what? It’s not just talk—more than 100 organizations have experienced the power of her approach.
Her work spans industries and leadership levels, where she helps executives and teams build cultures of trust—because without trust, performance suffers. Vitale believes that trust is the foundation of every high-performing team, and she equips organizations with proprietary tools like Trust Diagnostics, Trust Value Systems, and the Trust Catalyst framework to turn trust into measurable action. Along the way, she helps leaders identify and dismantle perfectionism—one of the biggest hidden obstacles to authentic leadership, psychological safety, and resilient cultures.
Vitale’s journey isn’t just about corporate results—it’s about personal transformation. Overcoming her own battles with perfectionism and addiction fueled her drive to write her 2020 memoir, Addicted to Perfect, become an iPEC-certified executive coach, and inspire thousands as a nationally featured speaker.
With two decades of corporate experience, Vitale delivers high-impact culture change initiatives, strategic advisory, custom trainings, and performance coaching. Through Vitale & Company’s signature programs, she equips leaders with the tools to quiet perfectionism, elevate self-trust, deepen emotional intelligence, and build high-trust, high-performance cultures that last.
When she’s not leading change inside organizations, you can find her at home in Lexington, Kentucky, with her three favorite guys—her husband Stan, her teenager Bentley, and her toddler Lowell. Vitale’s favorite things? Fleetwood Mac, M&M Blizzards, walk & talks with friends, and early mornings.