Serene B. Hollingsworth

corporate accounts, director
Departmental Area: 
shollingsworth@hbanet.org

Serene B. Hollingsworth joined the HBA in 2020 as director, corporate accounts where she looks to create powerful alliances with our corporate partners to advance gender parity in healthcare executive roles. She is responsible for managing the corporate relations team and key HBA corporate partner accounts. Serene provides strategic guidance with a focus on building deep relationships and being the voice of our HBA corporate partners.

Serene brings to the HBA over 15 years of experience building trusted relationships and sustaining strategic winning partnerships with key stakeholders in U.S. health systems, media, publishing and advertising verticals. She has partnered with global accounts managing relationships with McDonalds, Proctor & Gamble, Ford, AT&T and others.

Outside of work, Serene is mother to four young adult daughters, grandmother to Naomi, Ezra, and Liam; and mom to a Black Lab she calls, Egypt. She is also a college sports fan. “Go Buckeyes” and March Madness fanatic! Serene is an avid reader of online content and books. She is often found reading several books at once. Many have a play list. Serene has a read list. Current read list: “The Day Howdy Doody Died My Stolen Memoir”; “Bint” The Complete Trilogy; “Anonymous Is Woman: A Global Chronicle of Gender”; “Conscious Business”; and “Washington Black”. Serene looks forward to stretching, building, and doing great work with the HBA.