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Meet the HBA Palm Beach Board

Lisa Patterson
President, HBA Palm Beach

Lisa Patterson is a marketing leader with more than 20 years of marketing and communications experience who is committed to helping organizations achieve their strategic communications initiatives. Her drive is fueled by her desire to understand the issues that affect both clients and their customers in order to deliver results that directly and positively impact clients’ business objectives.

She joined Modernizing Medicine in October 2018 and currently serves as its Client Communications Manager and provides strategic counsel and creative solutions for their client messaging needs. Lisa's critical areas of expertise include brand strategy, crisis management, M&A communications planning, and building strong business partnerships.

More recently Lisa was selected as Co-chair of the Modernizing Medicine Women in Innovation & Technology (mmWIT) leadership team. She is one of several leaders creating a community that supports the advancement of women by providing opportunities to grow personally and professionally through leadership, learning, networking, and company recognition.  

Lisa has a proven track record in diverse industries including medical technology, higher education software, and finance/banking services. Prior to joining Modernizing Medicine, she was a marketing manager at ABB Optical Group.

She earned her Bachelor’s degree in corporate communications, as well as public administration, from Western Michigan University in Michigan. She is a FASCINATE certified advisor, a co-founder, and former board member of Charity Champions, a 501(c)3 organization dedicated to helping all animals and animal rescues of south Florida, and presently serves as the membership and volunteer DAL for HBA Palm Beach.

Lisa's outside interests include travel, cooking, and cheering on her favorite team with the Manchester City Supporters Club of South Florida. 

Deena Bernstein
Vice President, HBA Palm Beach

Deena Bernstein has deep expertise in healthcare leadership and the clinical research industry. Her career spans over twenty years in clinical research site development, operations, and digital technology for the clinical research industry. Deena is a passionate leader with an entrepreneurial spirit that cares deeply about improving the clinical trial experience and process for study participants. She thrives on innovation and currently is VP of Customer Success at Datacubed Health where she is focused on delighting customers, participant engagement and retention, decentralized clinical trial models, and clinical research as a care option.

Deena’s has held leadership and executive roles at Sheridan Healthcare, IQVIA (Fortune 500), Circuit Clinical, and Datacubed Health where she’s expanded her horizons by entering the mHealth space which uses behavioral science and Saas Technology to improve patient compliance and retention to increase data quality in clinical trials. Deena's extended involvement and affiliations include:

  • Society for Clinical Research Sites (SCRS) Leadership Council-Board Member, (2012-present)
  • Site Advisory Group (SAG), Member, For SCRS & TransCelerate initiative
  • Shared Investigator Platform (SIP)
  • Global Summit Planning Committee
  • Digital Innovation Committee
  • SE Florida Chapter of ACRP, founding member, VP of Southeast Florida Chapter (2008-2020)
  • Association of Clinical Research Professionals (ACRP): (2001-2020)
  • WIN (Women Inspired Networks) Lead South Florida’s IQVIA Chapter of, (2016-2018)
  • HBA Member (2016-2018, 2021-present) 
  • HBA Palm Beach Vice President
  • Decentralized Trial and Research Alliance, (DTRA) 2021-Present
    • Project Manager, 2B Mapping the Patient Journey

To recharge and refresh Deena enjoys taking long walks outside, spiritual exercise, skiing, and traveling.

Esthefany Jabbour
Director of Programming, HBA Palm Beach

Esthefany’s research career started in 2013 working in regulatory affairs, later gaining experience as a Clinical Research Coordinator. In 2016, Esthefany became Chief Operating Officer at a clinical research site in Plantation, FL, and was responsible for the daily research operations, including business development and site management. She successfully initiated new site locations over south Florida and Central and South America. Esthefany’s passion in clinical research has grown over the years and allowed her to expand her knowledge in multiple therapeutic areas such as oncology, pulmonary, cardiovascular, neurology, and gastrointestinal. In 2020, Esthefany launched FWD Clinical Research, a data-driven site that focuses on conducting clinical trials and integrating research infrastructure into private practices for more accessibility in local communities. She is a graduate of Albizu University with a Bachelor’s degree in psychology and a minor in health psychology.

Leanne Ballard 
Director of Marketing, HBA Palm Beach

Leanne’s current role is Senior Manager at DePuy Synthes, Johnson & Johnson. She manages commercial execution projects for the VELYS Digital Surgery & Robotics, including CRM implementation. Leanne has more than 10 years of medical device industry experience from prior roles at Zimmer Biomet Dental. Her experience includes market research, corporate strategy, project management, and sales operations. Where she felt the most achievement was as an integration project manager for the marketing and education departments during the merger of Biomet 3i and Zimmer Dental. In this role, Leanne was responsible for consolidating the two functions through a series of multiple cross-functional projects. The two-year initiative resulted in business efficiencies and reduced risks. Prior to her medical device experience, Leanne worked for the travel and online education industries.

Leanne also has a passion for women’s leadership, in which she led the Zimmer Biomet Women’s Inspired Network for the Americas and Dental division. In this program, she organized a local network of more than 80 women with networking events, professional leadership series, and conferences.

She is a double alumnus of the University of Miami with a Bachelor’s in communication and an MBA in marketing/finance. She also is a Salesforce Certified Administrator.

During her free time, Leanne enjoys spending time with her family (husband and two children), traveling, and doing yoga.

Christine Young 
Social Media, HBA Palm Beach

Christine Young is an experienced educational planner for healthcare organizations. She has 15 years of experience planning, strategizing, and executing continuing medical education courses for orthopaedic surgeons, implant dentists, and hematology oncology pharmacists. Most recently transiting over to the MedTech industry to develop and launch the educational strategy for the first robotic-assisted solution for joint reconstruction surgeons. Christine is currently the Manager, US Professional Education at DePuy Synthes, The Orthopaedics Company of Johnson & Johnson, where she manages the knee and required training courses. She is focused on customer excellence, logistic management, innovative digital education, and relationship building with the field sales organization. Christine has been involved with the following affiliations and has been recognized: 

  • Healthcare Businesswoman’s Association Member: 2021-current, social media member
  • Association Forum Member: 2017- 2020, Forum Forward: committee member 2017-2018, 40 under 40 Nominee, Emerging Leaders Program
  • American Society of Association Executives Member: 2017- 2020
  • PCMA Member- GMC Education Committee Member 2015-2017, Co-Chair for GMC Summer Meeting
  • ACEhp Member- 2015- 2017
  • Meeting Professionals International - Chicago Area Chapter (MPI - CAC), 2002 to 2008