​​​​​​​HBA Atlanta Welcomes Dakar de la Cruz as the Director of Operations | HBA

​​​​​​​HBA Atlanta Welcomes Dakar de la Cruz as the Director of Operations

HBA Atlanta is pleased to welcome Dakar de la Cruz to the executive board as the director of operations. The board provides leadership to advancing the HBA’s purpose to further the advancement and impact of women in the business of healthcare.

Dakar has been an active member of the HBA for three years and volunteered as an event logistics coordinator for the HBA Atlanta programming committee. She offers a diverse skill-set with a background in marketing and will ensure the chapter exceeds its strategic objectives. 

She is currently the associate director of patient marketing for rare disease NMOSD at Alexion Pharmaceuticals and combines her empathy for people living with diseases with the joy she gets from creatively elevating brands and services to answer unmet needs. She has more than 13 years of experience in marketing in the medical device and biopharmaceutical industries. After a family member experienced an unexpected neurological health crisis, she became a caregiver who helped rehabilitate him quickly discovering she had a passion for her marketing career as well as a passion for people living with severe illnesses. She spent several years in patient marketing at UCB, Inc. which afforded her the opportunity to develop branded and non-branded solutions for people living with epilepsy.  

Dakar completed her undergraduate studies at Hampton University and obtained an MBA with a concentration in marketing from Georgia State University. She has led and participated in domestic and international missions and community outreach and is an active member of Delta Sigma Theta Sorority Inc. In her spare time, she enjoys spending time with family and friends, traveling and reading.